100% Accurate Answers! Oct-2024 Interaction-Studio-Accredited-Professional Actual Real Exam Questions [Q22-Q44]

Q22. Which feature allows a business user to overlay campaign creation and editing directly on their website?

Javascript Beacon

Visual Editor

Web SDK

Web Extension

Q23. When using B2B Detect, which two options are valid account origins?

IP address

Time of day

Customer date of birth

Account Domain

Q24. What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

Q25. Which scenario is a valid interaction studio use case?

Recommendations in emailwhich are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

Q26. What are three features of the WebSDK when deployed on a website?

Configure filters and goals

Rendering campaign for personalisation

Identity and cookie management

Sitemapping for data collection

Loading data from ETL feeds

Q27. What are the components of an interaction studio web campaign? [check]

Email capture, homepage, and product requisite

Experience, template, and content Zone

Configured recipe, visitor profile, and content window

Affinity, infobard and attribution window

Q28. How quickly does interaction studio synthesize and activate date to gauge and respond to an individualae’s in-the-moment intent, across channels?

30 Seconds

30 milliseconds

1 second

1 minutes

Q29. When should you define goals and filters?

After launching a campaign that you want to measure against a goal or filter

Over time, when you have something new you want to meausure

When you are reviewing campaign statistics for a published campaign

Before launching a campaign that you want to measure against a goal or filter

Q30. When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

Q31. Which development language is used to code the sitemap?

Python

Javascript

jQuery

Ampscript

Q32. Where can a developer access pre-built Global Templates?

View List Template option in the Launcher

From the Templates list when building a campaign

From code examples in developer docs

Templates menu under the web Campaign menu in the U

Q33. Which two successs metrics can a company achieve with IS their web channel?

Increase in first time visitor

Increase in conversion rate

Increase in organic search ranking

Increase in revenue

Q34. A brand wants to do an ad-hoc export of a segment. What option could they use?

The export segment functionality via CSV format

The export segment functionality to Amazon S3

The export segment functionality via the SOAP API

The export segment functionality via JSON payload

Q35. How many days after the date of upload will files be deleted from the SFTP?

180 days

30 days

60 days

90 days

Q36. What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

Q37. How are anonymous visitors tracked?

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

The customer must assign a unique alphanumeric identifier using a first-party cookie

The browser assigns a 3rd party cookie

Q38. How often is the Event Stream report refreshed?

Every Day

Every 15 Seconds

Every 30 Minutes

Every hour

Q39. What are the two competitive advantages of interaction studio? [check]

Monitors active time spent and true engagement

Integrated content management system

Managers Consent

True Real-Time Decisioning

Q40. How often does interaction studio poll the sftp for new files for ingestion?

Immediately

Hourly

Daily

Every 15 minutes

Q41. What is the best practice naming convention for attributes?

UpperCamelCase

Lower_snake_case

Upper_snake_case

lowerCamelCase

Q42. What are the three primary areas of data stored in IS which represent a company’s key business informative?

User behaviour

Employee performance

Shadow catalog information

Statstical tracking of KPI’s

Operational information

Q43. What are three areas a business user can apply custom catalog dimensions?

Template filtering

Segmentation

Reporting

Recipe exclusions and boosting

Campaign targeting

Q44. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Data-in, understand, engage, data-out, analyse

Know, understand, personalise, engage, analyse

Identify, understand, decide, act, analyse

Profile, insight, understand, act, analyse

100% Accurate Answers! Oct-2024 Interaction-Studio-Accredited-Professional Actual Real Exam Questions [Q22-Q44]

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