Quality Marketing-Cloud-Account-Engagement-Consultant PDF Dumps – Marketing-Cloud-Account-Engagement-Consultant Exam Questions [Q120-Q144]

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Quality Marketing-Cloud-Account-Engagement-Consultant PDF Dumps – Marketing-Cloud-Account-Engagement-Consultant Exam Questions

Most UptoDate Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps PDF 2026

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Q120. How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Q121. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are ” 0 ” .
What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn ‘ t been refreshed in 24 hours so the values haven ‘ t been updated.

Q122. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

The prospects were set to “true” for opted out and set to “false” for do not email.

The prospects were on a suppression list used on the operational list email send.

The prospects are opted out of the list used on the operational list email send.

The prospects were set to “false” for opted out and set to “true” for do not email.

Q123. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Marketing Cloud Account Engagement Grade field

Einstein Behavior Score

Einstein Lead Score

Marketing Cloud Account Engagement Score field

Q124. LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect’s audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Use the “Forward to a friend” variable tag in Marketing Cloud Account Engagement emails

Enable Kiosk mode on the Marketing Cloud Account Engagement form

Enable the Marketing Cloud Account Engagement account setting “Prevent Cookie Crossing”

Enable the “Not You?” link to display on the Marketing Cloud Account Engagement form

Q125. LenoxSoft’s marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

The sum of total conversions from the form and landing page reports.

The Engagement Dashboard in B2B Marketing Analytics.

The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

The total submissions reflected on the form report in Marketing Cloud Account Engagement.

Q126. Which actions can be achieved with completion actions? [Choose three answers]

Assign to queue

Notify account owner

Set profile

Increment prospect field value

Q127. LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since “Register for a webinar” completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

That may happen occasionally, but they shouldn’t worry too much since most filtered prospects are usually staff members.

Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

Q128. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Q129. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to ‘Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Q130. A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

Primary – Campaign Source Attribution
B, Einstein Attribution

Account-to-Opportunity Matching

First Touch Model

Q131. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

Landing Pages

Social Posts

Layout Templates

List Emails

Content Files

Q132. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft’s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Q133. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Q134. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect’s Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. – Prospects with no Engagement custom field value should be added to the Training Engagement Program – If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list

Q135. LenoxSoft’s marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.

Create a custom email preference center page.

Minimize public lists used in marketing emails.

Remove the global opt out link from marketing emails.

Q136. Which are Actions Available with Salesforce Connector (Choose three)

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task

Q137. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: – New prospects are added to the New Lead engagement program and remain until they reach a score of 100 – Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Q138. LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

Rules -Rule Group – Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group – Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group – Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group – Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group – Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group – Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Q139. “What record page layouts can the Send Engage Email button be added to?

Opportunity

Case

Contract

User

Q140. Which is true about Visitor Filters?

Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

You can the filter by IP

You can filter by a hostname

You can filter by a hostname wildcard

You can’t filter your own company IP

Q141. Which are true about Marketing Cloud Account Engagement Recycle Bin

Items in the recycle bin don’t count toward usage limits

If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign

Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they’re permanently deleted

A deleted prospect is restored when the Salesforce record it’s syncing with is undeleted

Tags are deleted permanently and don’t appear in the recycle bin

Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

Q142. Can Marketing both Import and Export Prospects?

True

False

Q143. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Phone

Text

Number

You can’t do this

Q144. Select available Social Media Connectors

Twitter

Facebook

CD Linkedln

AddThis

FullContact

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Quality Marketing-Cloud-Account-Engagement-Consultant PDF Dumps – Marketing-Cloud-Account-Engagement-Consultant Exam Questions [Q120-Q144]

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

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